About the Author

Michele Nash-Hoff has been in and out of San Diego’s high-tech manufacturing industry since starting as an engineering secretary at age 18.  Her career includes being part of the founding team of an electronic component manufacturer and working in the Marketing Department of Cubic Corporation’s Military Systems Division.  She took a hiatus from the high-tech industry for a few years, during which time she graduated from San Diego State University with a bachelor’s degree in French and Spanish and was a substitute teacher at a private elementary school.

After returning to the industry, she became Vice President of a sales agency covering 11 of the western states.  After three years, Michele left the company to form her own sales agency, ElectroFab Sales, to work with companies to help them select the right manufacturing processes for their new and existing products.

In 1998, she also served as manager of the San Diego Enterprise Center, a new business incubator for start-up companies, while continuing to run ElectroFab.  The National Business Incubation Association published Michele’s first book, For Profit Business Incubators, that same year.

Michele has been president of the San Diego Electronics Network, the San Diego Chapter of the Electronics Representatives Association, and The High Technology Foundation, as well as several other professional and non-profit organizations.   She is an active member of the Soroptimist International of San Diego club.  

She has a certificate in Total Quality Management and is a 1994 graduate of San Diego’s leadership program (LEAD San Diego.)   She has also taken classes in lean manufacturing and Six Sigma.            

Michele is married to Michael Hoff and has raised two sons and two daughters.  She enjoys spending time with her grandson and six granddaughters.  Her favorite leisure activities are hiking in the mountains, swimming, gardening, reading, and taking tap and jazz dance lessons.